Users will soon have a fresh option that allows them to cut down on the volume of AI-made media appearing in their feeds. This initiative comes as the service disclosed that it now features more than 1 bn content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a widespread launch. This shift aligns with a increase in AI content, driven by new video-generation tools.
AI Proliferation Online
It has been noted that almost a tenth of the fastest-growing video streams on a popular video site primarily display clips produced artificially. A large amount of this content is considered mass-produced AI material, a term for poor-quality, bulk-generated content that is typically absurd or bizarre.
“We know from our community that a lot of users enjoy content made with AI tools, ranging from computer-generated images to science explainers, and we aim to provide users the option to adjust the amount of that, based on their own likes,” said a spokesperson.
AI on the Platform
TikTok announced that there are now 1.3bn videos on its network identified as made with AI. In total, in excess of 100 m media items are submitted to the platform each day, making clips made by AI a relatively small part of its complete catalog.
How to Adjust Settings
Users will be able to reduce or increase the amount of AI-generated videos they see by accessing the “manage topic” setting in the platform and picking the AI content topic. Further subjects that are already be adjusted under the filter encompass news, style, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines oblige content makers to label “realistic” artificially created content, and it bans malicious fake videos of celebrities or emergencies. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.
Additionally, the service will now apply an “AI-made” label to content produced via its proprietary AI systems, or detected by an industry-wide initiative for spotting AI-generated material. This action is aimed to stop users from trying to bypass the tagging system.
Educational Initiatives
The platform is also introducing a $2 million awareness program for specialists and groups to develop educational content about responsible artificial intelligence. This project will support charitable organizations dedicated to teaching programming and robotics.
Platform Protection
TikTok has justified its content review process, amid debate over proposals to lay off a large number of safety staff in Britain. The company is set to cut hundreds of positions in its content moderation department in its British office, with labor groups and internet security professionals raising concerns that people are being substituted by AI moderation.
A company official clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by removing the most distressing content before it has to be seen by people. TikTok announced a notable drop in shocking and graphic content reviewed by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to minimize viewing of harmful content as swiftly, which is why a extensive automated help is really helping us process content quickly.”
